Why Apple’s Valuable Ecosystem Could Be Their Destruction

As I often do, I’ve taken to Twitter last night for some tweetstorm fun. I’ll save you the prologue and get right to it.

That’s the point and the direction that I believe their entire company is heading. If you read some of the really smart analysts who cover mobile and tech, including Benedict Evans, then you’re seeing that all hardware companies are really doing is creating a continuum of screen sizes.

From the smallest screens on our wrists, to the screens in our pockets, to the screens on our lap, to the screens on our desk, and to the screens on our walls, the future isn’t buying many devices of many sizes, but buying one device that changes to any size.

I want to carry my computer on my wrist when I’m not using it and be notified of only the most critical things, then pull it off to look at something in more detail and stretch it out to do some work or even further to sit back and veg out.

Of course, the alternative may not be a malleable screen on a device that stretches, but rather take a different approach. Like glasses (for eyes or the sun) with a heads-up, augmented reality display and the upcoming Apple Wireless Ear Pods to talk to people in real-time or leave notes and messages for later.

Either way, what I do know for certain is I’m not going to carry around a Watch, an iPhone, a MacBook, an iPad and an Apple TV to do my work, communicate with my family, and watch something entertaining. I’m going to do it from one thing.

Because simplicity.

Apple, please be the one to show us the way.

— Sean